Isostearyl alcohol – a multifunctional cosmetic & personal care ingredients?

 

Isostearyl alcohol is a chemical that is widely used in the production of skin care& personal care creams. This ingredient has high viscosity which helps in the prevention of crystal formation. It is widely used as emollient, glossing agent, solvent, dispersing agent, pigment binder, and other, and thickening & stabilizing agent.
Growing demand for anti-aging products is projected to propel the market growth. Isostearyl alcohol is widely used in the anti-aging product as it helps to reduce blemishes, expression lines, wrinkles, and skin pigmentation. Moreover, increasing demand for men's grooming products owing to growing awareness and a sense of fashion is again projected to uplift the market growth over the forecast period. Furthermore, the growing demand for deodorants, powder, and perfumes among young consumers due to changing fashion trends is again expected to augment market growth. The expansion of the e-commerce industry is further increasing the sale of such cosmetics products. According to the India Brand Equity Foundation, the Indian E-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. Propelled by rising smartphone penetration, the launch of the 4G network, and increasing consumer wealth. Additionally, the female working population around the globe has also boosted the sale of various cosmetic products. This, in turn, is projected to supplement the market growth of isostearyl alcohol.
On the other hand, the availability of environmentally friendly emollients and surfactant for the cosmetic industry is projected to limit the adoption of Isostearyl alcohol. 
This in turn is restricting the market growth.On the other hand, the availability of environmentally friendly emollients and surfactant for the cosmetic industry is projected to limit the adoption of Isostearyl alcohol. This in turn is restricting the market growth.
From the geographical point of view, North America is expected to gain significant growth over the forecast period and this is attributed to high demand for cosmetic products high sense of fashion in the region. According to Forbes, the global beauty industry is a $532 billion business in 2019. The U.S. currently is the world’s largest beauty market, with about 20% share, followed by China (13%) and Japan (8%).From the geographical point of view, North America is expected to gain significant growth over the forecast period and this is attributed to high demand for cosmetic products high sense of fashion in the region. According to Forbes, the global beauty industry is a $532 billion business in 2019. The U.S. currently is the world’s largest beauty market, with about 20% share, followed by China (13%) and Japan (8%).

Key Players:


1. Croda International Plc.
2. Oleon (Avril Group)

3. Jarchem Industries Inc.

4. Nissan Chemical America Corporation


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