High Prevalence of Cardiovascular Diseases to Augment Growth of Phytosterols Market

Phytosterol intake can be maximized by eating a diet high in vegetables. Phytosterols are much more available in vegetables than in other food sources. A diet high in vegetables may help reduce the absorption of phytosterols. Fresh vegetable salads can be one of the best meals you can have on your diet to provide the most vitamin D. Phytosterols are important for building strong bones and teeth and should be included as part of any well-balanced diet. An adequate intake of vitamin D and phytosterol may lower the risk of vitamin d-related health issues such as osteoporosis, cancer, and heart disease.

Market Dynamics 
High prevalence of cardiovascular diseases is expected to propel growth of the phytosterols market. For instance, according to the American Heart Association's Heart and Stroke Statistics 2019 Update, around 48% of all adults in the U.S. suffered from some type of CVD in 2016.

Among regions, the Middle East is expected to witness significant growth in the phytosterols market, owing to high prevalence of obesity. For instance, the study, ‘Rising incidence of obesity in Saudi residents. A threatening challenge for the surgeons’, published in the International Journal of Health Sciences, in January 2018, reported obesity in 42% of the study population with low physical activity levels and unhealthy dietary habits.

North America is also expected to witness significant growth in the phytosterols market, owing to increasing expenditure on personal care. For instance, according to the U.S. Bureau of Labor Statistics, average annual expenditure on personal care products in the U.S. increased from US$ 707 in 2016 to US$ 768 in 2018. Moreover, significant growth in the poultry sector is also expected to aid in growth of the market. For instance, according to a report in 2019, by the U.S. Poultry and Egg Association, National Chicken Council, National Turkey Federation and United Egg Producers, the poultry sector generated US$ 495.1 billion in economic activity and US$ 38.5 billion in government revenue.

Competitive Analysis 
Major players operating in phytosterols market include, BASF SE, Pharma-Chem Laboratories Inc, Raisio Plc., Bunge Limited, DuPont, ADM, Cargill Inc., Valbiotis, HyPhyto Inc., Gustav Parmentier and Arboris, LLC.

Major players operating in phytosterols market are focused on R&D of new products to expand their product portfolio. For instance, in September 2020, Valbiotis, a biotechnology company, obtained an American and European patent for TOTUM-070, its active substance dedicated to reducing LDL-cholesterol in the blood (“bad cholesterol”).


 

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